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Molly Pittman & Ezra Firestone - Train My Traffic Person
LESSON 1
Think Like a Media Buyer
Learn the 8-step process that I use to be a successful media buyer (and how to avoid painfully common mistakes).
LESSON 2
Acquisition Funnels with Ezra Firestone
Ezra gives a masterclass on front-end sales funnels for info products, local businesses, Saas businesses and more.
LESSON 3
Structuring Your Facebook Campaigns
Learn how to navigate Facebook’s platform and choose the right campaign structure, objectives, budgets, and bidding strategy.
LESSON 4
Customer Avatars & Laser Targeting
Define your business avatars, determine their intent and master targeting strategies to find them on Facebook.
LESSON 5
Writing Compelling Ad Copy
Learn to write for your avatars and speak to their pain points, leveraging a ton of my fill-in-the-blank templates to get you started.
LESSON 6
High-Converting Ad Creatives
Learn my process for producing great ad creative, including pairing visual with ad copy and what images build social proof.
LESSON 7
Launching Your Campaign
The moment of truth! Combine the assets you created in the first six lessons and launch your winning Facebook campaign.
LESSON 8
Campaign Optimization
Learn to improve your campaigns with precision by deducing exactly what's broken, and the solutions for common (and rare) problems.
LESSON 9
Retargeting Campaigns
Master one of the most powerful ad types and learn how to reach back out to site visitors and warm audiences to close the sale.
LESSON 10
Traffic & Analytics with John Grimshaw
Discover the What?, Why? And How? of tracking data, and how to use this information to make informed media buying decisions.
LESSON 11
Horizontal & Vertical Scaling
Become an expert at scaling by learning the two most powerful methods, horizontal and vertical, and when to use each.
LESSON 12
Messenger Marketing & Chatbots
Attend a virtual 'bot boot camp' where you’ll learn how to market via messaging apps, including a ton of proven campaigns you can deploy.
LESSON 13
YouTube with Tom Breeze
Take your newfound media buyer skills to one of the fastest growing traffic platforms with short, impactful videos for powerful retargeting.
LESSON 14
Google Ads with Mike Rhodes
Expand your reach and skillset by learning how adapt your newfound media buying skills to focus on intent, rather than interests.
LESSON 15
Becoming a Media Buyer
Learn Molly's proven strategies for taking your newfound skills to the market as a in-house media buyer, a consultant, or an agency.
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