Marie Forleo – B-School
WHAT IS MARIE FORLEO'S B‑SCHOOL?
B-School is an 8 week, interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence.
Whether you’re brand new to business or established and ready to grow, B‑School will challenge you to execute at your highest level. It’s designed to turn your business into a force for good that fuels higher profits and your higher purpose.
HOW DOES B‑SCHOOL WORK?
B-School trainings are released in weekly modules with easy-to-follow videos, done-for-you templates, swipe files, resource lists, and Fun Sheets. All of the training is online inside a private, B‑School member only site. Students can view the training videos, connect with others, and compare notes with classmates.
B‑School also includes interactive components like “Office Hours” where Marie answers questions and offers strategic advice to ensure that our members take consistent action and receive the highest value from their investment.
Plus, you’re a B‑Schooler for life. You can retake the program for free each year, for as long as the program exists.
For more information on B‑School, and to preview the curriculum, go to the Program Tour here.
Whether you want to turn your part-time gig into your full-time business, take your existing company to new heights, or you’re just starting your business, B-School will help you:
- Clarify your goals
- Define your business vision
- Leverage your unique strengths
- Increase your sales and profits
- Focus and better prioritize your time
- Craft a unique, compelling brand
- Optimize your conversions
- Create raving fan customers
- Charge what you’re worth
- Get more done in less time
- Maximize your social impact
- Learn proven marketing strategies
And you’ll do all of this in a way that’s fully aligned with your integrity and values.
B-School is intensive and challenging. There are no silver bullets, simple formulas or guaranteed results.
Running a business you can be proud of requires enormous focus, courage and tenacity. Most of all, it requires consistent action and a willingness to play the long game.
As the adage goes, give a woman a fish and feed her for a day. Teach her how to fish and feed her for a lifetime. That’s why our primary goal is to train you to think, behave and make smart decisions like an entrepreneur — so you have skills that serve you for life.
B-School is for doers and changemakers who want to use their gifts to run a modern business that matters.
COURSE BREAKDOWN - The Core Curriculum
There are six core learning Modules, plus a comprehensive library of bonus trainings, advanced trainings and masterclasses to help you develop the skills to build a sustainable business. Here’s our exact curriculum so you can make sure the program is right for you.
MODULE 1 - Clarify Your Profit Plan
Every remarkable business is built on a strong foundation. In this Module, you’ll clarify your business vision and goals, understand your numbers and profit plan, identify your ideal customers and craft a unique strategy to connect with them and set yourself apart from the competition.
We’ll also help you up-level your brand positioning, harness the power of your unique strengths and articulate your brand story in a way that resonates with the audience you serve. By the end of this Module, you’ll have a rock solid foundation for a unique and profitable business that genuinely makes a difference.
MODULE 2 - Create a Website That Converts
Websites aren’t optional in modern business. What’s more, your website shouldn’t just be pretty, it should be your best, unpaid salesperson — working 24/7 to build trust, grow your audience and elegantly convert browsers into buyers and raving fan customers.
In this Module, you’ll learn everything you need to know to make sure your website serves your top business goals: choosing the right web platform, avoiding costly mistakes with plugins, programmers and designers, optimizing your site to maximize lead and sales conversions and making sure that you have the control you need to change your website on the fly.
No matter what your skill level or budget, by the end of this Module you’ll understand everything you need to make your website as effective as possible for your business.
MODULE 3 Design Your Content & Communication Plan
Content marketing is a must in today’s world. Plus, it’s a proven strategy to generate ongoing traffic, build trust and increase sales. However, there’s no one-size-fits-all approach for every business. In this Module, you’ll develop a strategic and achievable plan to stay connected to your audience, attract new fans and promote your offerings — based on your unique strengths.
You’ll also learn how to design and deliver your newsletter, blogging do’s and don’ts, how to create content that helps increase your sales, the key to choosing the right ratio of content vs. promotion and how to make smart decisions on what, where and how frequently you publish (hint: it’s probably less than you think!). You’ll generate 6 months worth of content ideas in one sitting and discover how to create high quality content on any budget. If you’ve ever wondered about the strategy behind how our company creates outstanding free content and how you can too, you’ll love this Module.
MODULE 4 - Nurture & Grow Your Email List
Email marketing is still one of the most profitable marketing strategies for any business — and yet most creatives do it all wrong, if they do it at all. In this Module you’ll learn how to strategically and intelligently grow your email list, why more traffic isn’t always what you need, the importance of marathons and sprints for your list building efforts and how to leverage the power of parallel audiences to rapidly increase your list growth.
You’ll also learn the right (and wrong) way to connect with influencers and how to map out a smart and strategic way to grow your audience. By the end of this Module, you’ll have an arsenal of free and paid strategies to generate ongoing, high quality traffic and your own personal action plan to build trust with your audience and grow your list.
MODULE 5 - Deliver Products & Services That Customers Love
The key to a profitable, long-term business is knowing how to create raving fan customers. In this Module, you’ll learn a simple method to find out exactly what your customers really want and how to position your offering to maximize sales. Plus: why proactive sales prevention can be your biggest sales booster, the 5 factors that control how much you can charge, the 7-step checklist for high converting offers, and — if you plan to offer any program online — a deep dive punch list for the do’s and don’ts of online program delivery.
You’ll also learn the solution secret that can help your products and services sell like hotcakes, the “Before/During/After” strategy for creating raving fan customers and the top 8 creative cul-de-sacs (aka time and money sucks) that almost everyone falls into and how to avoid them. By the completion of this Module, you’ll know how to position, price and deliver products and services that not only set you apart from the competition, but create outstanding customer experiences and true raving fans.
MODULE 6 - Timeless Marketing For Modern Entrepreneurs
Marketing and sales are the lifeblood of any sustainable business. Sadly, too many creatives have a negative association with those skills and get overwhelmed by all the “noise” of online tricks, tactics and constantly changing platforms. In this Module, you’ll master timeless principles and strategies of modern marketing: how to influence and inspire sales with integrity and transparency. Once you understand the real psychology of sales, it doesn’t matter how technology or platforms change — you’ll thrive.
In this crucial Module, you’ll discover the 5 disciplines of modern marketing, four research-driven pricing strategies to add to your marketing toolbox, why customer procrastination can ruin your business if left unchecked and what to do about it. We’ll also cover the importance of “risk reversal” in today’s economy and how to write head-turning headlines, blog post titles, video titles and social media updates that increase conversions.
Additional Training Courses Included With Your B-School Tuition
In addition to the six core learning Modules, you’ll also get a comprehensive library of advanced trainings and masterclasses to develop additional skills for growing a business that matters.
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